Marketing and Advertising
Because we recognize that the best housekeeping, maintenance, owner service, and guest service is nothing without a genuine ability to produce reservations and therefore revenue for your Vacation Home, Compass Resorts implements a Comprehensive Marketing and Advertising Program.
Interactive Media
Interactive media is by far the most rapidly changing and challenging field of marketing. Interactive media includes the internet and the multitude of components it makes available such as our website, travel directories, online booking, photography, virtual tours, email and much more. Your home will be represented with photography and professionally written and appealing descriptions optimized for search engine recognition and placement.
Think it takes a huge company to get you the exposure you need to do well in the rental market? Think again. The internet has and continues to change everything. What’s needed in today’s highly competitive rental market is a nimble knowledgeable company staying on top the changes ensuring your individual listing stays current and gets maximum exposure. Compass professionals dedicate hours each week to updating our company website and the host of travel directories we place your home on such as VRBO, Trip Homes, Vacapedia, Home Away, Vacation Rentals, Pick Pack Go, and more.
Print Media
We bring more exposure to your home by advertising in major print publications such as Southern Living, Coastal Living, Good Housekeeping, TDC directories, and many others.
Direct Mail
We target repeat and potential guests with a direct mail campaigns that are professionally designed to inspire action and timed from historical booking patterns and fluctuating revenue opportunities.
Electronic Mail
All of our marketing efforts and past guest stays result in a huge database of email addresses for persons interested in vacationing to our area. Email is a fantastic and cost effect tool to deliver time sensitive information and specials to an audience potentially interested in vacationing in your home. We use this tool often and effectively to produce results.
Reservations Staff
Only highly trained and qualified staff members take reservations calls. We recognize that all aspects of our marketing programs demand focus to be successful. Reservations staff training is paramount at Compass Resorts. Our reservations staff takes pride in being highly knowledgeable about each vacation home on our program and being effective in sales through the use of our time honored and successful techniques.
